Incredible Growth Happens When A Team Comes Together-
Let's Work Together to Create Your Success Story
Our comprehensive suite of services, creativity, user-centric design thinking, and cutting-edge technology combined with your business ideas and goals can surely elevate your brand, products, and digital experiences. Our dedicated team of experts is passionate about helping clients achieve their business dreams to deliver exceptional user experiences.
Consult With Us
Our experience, expertise and eye for detail can be just what you need for your business to be a market leader. Better alignment of design and business can create a better outcome. It also gives rise to more leadership positions for designers in an organization and paves the way for more design led businesses. Lucid Illusions is a great combination of expertise, commitment and affordability and your route map to beat the competition.
Vision
Find the future with design thinking
Designing a clear and effective vision for your business is essential for its growth and success. Vision enables the organization to overcome challenges spanning from business to engineering. This facilitates expansion of the business into one or more prospective scenarios.
- Design Research & Analysis
- Validation & Testing
- Documentation
Strategy
Business strategy to great user friendly products
We take a systematic approach to leverage design practices in order to achieve specific goals and objectives. This involves aligning design with overall business objectives and using it as a strategic tool to create value, solve problems, and drive innovation. Design strategy encompasses a wide range of activities, including product design, user experience design, branding, and so on, all aimed at achieving a competitive advantage and meeting customer needs effectively.
- Design Workshop
- Validation & Testing
- Documentation
- Feedback Loop
Goals
What would you like to achieve in the long run?
We help you set design goals for your products which includes forecasting to design thinking bearing in mind the latest technological advancements.
We will help you advance from Proof of Concept (PoCs) and Prototypes to a Minimum Viable Product (MVP) and further. Designing goals in a business is a critical step to defining a clear direction for the organization. This in turn motivates the whole team team to work towards a common purpose.
- Design Research & Analysis
- Validation & Testing
- Documentation
Business Model
Business strategy to achieve your goal
It involves aligning design with overall business objectives and using it as a strategic tool to create value, solve problems, and drive innovation. Product design, user experience design, branding, are all part of design strategy and aimed at gaining a competitive advantage and meeting customer needs effectively.
Great businesses are driven by a comprehensive business blueprint, which comprises of defining the winning aspiration, crafting a strategy, detailing value propositions, optimising organisational design, and outlining a financial narrative to sustain and grow. All of this can be achieved through problem-solution, product-market, market-maker, and maker-profit fit.
By challenging traditional approaches and thinking creatively about how to create and deliver value, businesses can come up with new and disruptive ideas.
A business design combines design principles with business strategy to create products or services customers seek , fortified by a sustainable business model.
- Design Workshop
- Validation & Testing
- Documentation
- Feedback Loop
Value Proposition
Keen to understand efficacy of your product?
A well-crafted value proposition is based on a deep understanding of your customers’, their needs, and their pain points.
Value Proposition Design addresses a fundamental business challenge: devising products and services that captivate customers. We guide you through the process of conceiving, testing, creating and managing offerings that genuinely resonate with the target audience.
Formulating an effective value proposition goes beyond merely highlighting unique selling points; It is a comprehensive journey from ideation to testing, enabling iterative improvements for the best outcome. Value proposition design is an ongoing endeavour, requiring continuous evolution to stay tuned with customer needs and preferences.
- Design Research & Analysis
- Validation & Testing
- Documentation
Business Value of Design
Measure the success of your organization
The concept of the business value of design emphasizes the profound impact of design on a company’s overall success and performance. The business value of design extends well beyond visual aesthetics to encompass the entire user experience. The concept spans product design, user interface, user experience, and the design of organizational processes and systems. Measuring the business value of design however can be a complex process. It involves a blend of quantitative metrics such as revenue, cost savings, and customer satisfaction scores along with qualitative assessments, such as brand perception and user feedback.
It is essential to recognize that design is not superficial but a mindset that involves research and effective communication. That said, any organization can harness the power of design by simply investing in design teams or engaging design consultancies. While the transformation into a design-centered company takes time, the long-term benefits, including enhanced brand value achieved by developing sought-after products/services, make the journey worthwhile.
- Design Workshop
- Validation & Testing
- Documentation
- Feedback Loop
Learn from us
Your rise from a star to a super star can be charted through us. Our programs comprising of internship, mentorship and leadership training can help hone your skills and prepare for a brighter future. Our programs provide for a faster entry into the world of design which always welcomes and appreciates highly trained and qualified designers.
Internship Program
Begin your career under our expert guidance.
Under the guidance of our industry experienced mentors you will have the opportunity to work on projects and apply your knowledge to solving challenging problems.
Mentorship Program
Advance your career under our mentorship program.
A tailor made program to help you upskill. You can choose the length of the program ranging from a month to a year.
Leadership Program
Time to take the next big leap
Always dreamt of being a leader? Our leadership program is a well designed and well thought out program to help you achieve your dream.
Hire Through Us
We’re here to assist you-from internships to leadership roles.
Our well established model helps to identify talent through skill mapping and evaluation which ultimately leads to accurately matching talent with available opportunities.
As a designer led business you will have the distinct advantage of better matching your requirements with the best available talent. Let us handle the time consuming activity of screening profiles for the most suitable candidates.
Augment Your Team
Grow your team with us
Hiring through us for permanent posts to increase the strength of your team or for a duration that suits your requirement.
Augment your team’s strength as you need with :
- Long and short term Deputation
- Flexibility to scale team up/down
- Manage Costs
Recruit Your Next Design Star
Hire the best fit for your team
We provide candidates with the right mix of skill and experience at every level. From junior designers to design leads, we help candidates scale up levels and fit your business.
Managed Services
Your work and our team can work together to minimise costs and human resources.
Recruit our team for your design challenges. Lucid Illusions provides designers to work with your teams seamlessly. It is the perfect opportunity to match the design requirements of your organization minus the hiring process. This offers you the dual advantage of
- Focus on Product during the innovation process co-creating with us
- Being cost Effective during the growth phase with flexible cost of design.
Hybrid Model
A combination of some or all the models to scale your organizational design capability over a defined period of time. This allows for the incorporation of the best part of different models into the same workflow.
Center of Excellence (CoE)
- Setup – Practice | People | Processes
- Change – Toolsets | Skillsets | Mindsets
- Scale – Organizational Design Maturity
- Alignment – Agile for Design
- Collaboration – Design | Technology | Product
How Can We Help
Let us know your requirements and we’ll customise a solution that is the best fit for your organisation